Dell is coming out with a blog specifically devoted to its fledgling partner program.

Dell’s small business community manager, Kelly Curnow, made the announcement on The VAR Guy blog, during a discussion in the comments section about Dell’s channel approach. The “dedicated channel blog” is due within the next month, Curnow said.

Blogs are an increasingly common way for vendors to reach out to partners and keep them in the proverbial loop on new training programs, rebates and discounts, channel events and other news. For Dell, the blog will probably take on a PR role as well, as the company tries to win over partners skeptical of its direct sales history. Dell just launched its first formal channel program, PartnerDirect, in December.